I’m here to tell you that there are customers and contacts in your business that can do the equivalent.
A. In aviation aerodynamics there is “parasite drag” (any non lifting surface on an aircraft). In business that translates to anything/anyone who is a burden on your company resources with no inverse appreciable gain.
B. Sucking up your oxygen- taking time away from really “important stuff”
C. Negative Energy- Risk with very little reward, can deflate company enthusiasm
D. Wasting your time- you will never get time spent back again, and time is money !
E. Cling-Ons- (that’s not the Star Trek Klingons!) You have no future use for them (except to serve as a bad example)
F. Activities that are non-urgent and non-important. The TIME MANAGEMENT GRID is a much used and abused management tool! Take a look for yourself and honestly review how you spend your time.
G. “Wanting something for nothing” Don’t be afraid to charge money for all your products or services. Being a philanthropist is wonderful, but do it on your own terms, not someone else’s.
H. Opportunity Lost- while your attention is being taken by a “high maintenance” customer, your competition may be targeting a new, vibrant, or high potential organization.
Finally- “Non-Profit Business” is an oxymoron! All companies have fixed and variable cost, and a reserve for future growth. They may not have the traditional “net profit”, but no company can afford to waste time, energy, or money on the items listed in the above A thru H!
Let your Database System (Such as ACT!) help you identify and manage these potential “Blood Suckers”- Effective Business Solutions (EBS) can help you!
WAKE UP AND SMELL THE ROSES, BREATH THE PROFITABLE FRESH AIR, and UNBURDEN your company from all that PARASITE DRAG!
Kathleen Vanden Broecke – ACT! Certified Consultant & Trainer
Effective Business Solutions – 719-538-6015