Do you find that sometimes you need to be reminded to get back to the basics in your business?
Recently, I attended a group of local marketing seminars. One of the seminars that I attended reminded me of a some proven practices that I have used with my database clients, but have not used consistantly. I could make all kinds of excuses, but mostly it is because I have not been religiously using my CHECK LIST!
Check lists have been used successfully for decades in aviation operations, and are also used now more and more in the medical field, resulting in fewer surgical and treatment errors.

What were some of the best practices that I was reminded of?

1. Either on a monthly or quarterly basis, take stock of your database. Are you getting the reports that you need? Is your database doing what you want and need for the growth of your business? Is it supporting your marketing and sales efforts? These are just a few questions that you can ask yourself when utilizing your database. If your database is just being used as an address book, your are missing a lot!

2. Who “owns” your database. One person in your business should be championing your database and the use of it, making sure that it is giving you what is both expected and needed. This utilization should be understood and promoted by everyone in your organization.

So, develop a checklist specifically designed for your business/service and adhere to it religiously. It may save you from CRASHING and BURNING on your next project flight!

Kathleen Vanden Broecke
ACT! Certified Consultant & Trainer
kvb@actcolorado.com


Carpal tunnel syndrome.

How do I know? Within the past few weeks I was experiencing pain in my shoulder radiating down my arm and eventually reaching my wrist and hand. One day, after providing online support for one of my ACT! database clients for several hours, the pain in my wrist was to the point that I knew a trip to my physical therapist was in order.

Over the years I have known many people who have had carpal tunnel syndrome, but I didn’t think it would ever happen to me! While working with clients, I work on several styles of keyboards and mice. Do you have a prevention program at your business? The cost in loss of man hours can be very high, not taking into account the inconvenience of one of your key employees going to therapy several times a week or even worse, having surgery!

My physical therapy office suggested that I see their occupational therapist for my first visit. They said that patients are arriving in large numbers with the same problem and much worse. What is surprising to them is that the patients are younger and younger each year. The results were that I was diagnosed with “pre carpal tunnel”. Good news for me, but incredibly humbling. One of the things that I learned was that this comes from cumulative behavior.

My occupation as an ACT! Consultant and Trainer depends on my ability to use a computer! In order to ensure that my “pre carpal tunnel” condition does not progress into full blown carpal tunnel syndrome I have been very motivated to follow my therapist’s directions.

First – Performing several exercises diligently several times every day.

Second – I am visiting the therapist twice a week.

The third has been the most difficult. I needed to limit my time on the computer during my healing process. Just take a minute and think of all of the tasks that you perform on your computer or cell phone every day. E-mail, tweeting, texting, job responsibilities etc. This was actually an eye opening experience for me.

Fourth – Purchasing an ergonomic keyboard and mouse. As I examined the documentation on correct computer posture, I also found that an under the desk keyboard tray was in order.

Click here to find exercises to help protect you and your employees.

These have been my experiences and are in no way meant to be seen as a doctor or therapists diagnosis.


Many of my clients are independent contractors. Some are in the mortgage industry and others in various other industries. I’d like to tell you about one of those clients. For the sake of anonymity I will call my client Susan.

Susan has been an independent contractor for the same firm for over 10 years. The more successful she has become, the more the owner of the company makes her life miserable. The owner continues to increase her cost of doing business as an independent contractor for the firm and has taken most perks away that were included in compensation when she started. Why, you might ask, does Susan stay? She makes over $150,000 a year and is the sole support for her family.

What does Susan do to protect herself? The biggest thing that she does is that she uses her ACT! database religiously. She updates information regarding her customers, prospects, correspondence, phone calls etc daily. In addition, she backs up her database regularly and restores on her home computer. Because she is an independent contractor and has not signed a non-compete clause, this is perfectly legal.

She does not want to strike out on her own or go to a competitor, but if the day comes that the owner pushes her too far, having her ACT! database gives her options she would not have otherwise.

Kathleen Vanden Broecke
ACT! Certified Consultant & Premier Trainer
Effective Business Solutions
kvb@actcolorado.com
719-538-6015


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